CLIENT: About.com

PROJECT: The Real Recipes App offered more than 25,000 recipes and countless tools to enhance the user’s cooking experience, including a recipe box, recipe ratings and reviews. Users were able to easily search recipes by a variety of categories, perfect their techniques with a deep catalogue of instructional content from About.com, submit photos and reviews of the recipe, and share with friends via e-mail or social networks.

ROLE: Creative Direction, UX/UI Design, Logo Design, Product Management, and Budgeting.

PRESS: Business Wire